We’re adjusting our prices…

 

Dear ayu community, 💛

We wanted to let you know that, starting 27 October 2025, we’ll be adjusting our prices to reflect the current gold market.
This wasn’t an easy decision, but it’s necessary to keep offering you the high-quality jewellery you know and love.

In recent months, the price of gold has risen significantly.
As of today (16 October 2025), gold costs over $4,300 per ounce – that’s up around 61% in the past year alone.

This development directly affects our production costs, as all our pieces are crafted from 14k solid gold – because sustainability and longevity will always be at the heart of what we do.

We truly appreciate your understanding and continued support!

If you have any questions or would like to know more, we’re always happy to help.

With love,
Sina & Team

 

PS: You can still shop at the old prices until 26 October!