• 585 or 14k solid gold

    Our jewellery is exclusively crafted from high-quality, solid 14k gold – no gold plating or filling. This ensures our fine jewellery is exceptionally valuable, durable, and skin-friendly.

    Our Materials 

  • Fair Prices

    Our mission is to make premium fine jewellery affordable. By consciously eliminating middlemen and jewellers, we can offer the best prices.

    Honest Pricing 

  • Sustainability & Responsibility

    We use recycled gold and produce in small, independent workshops – ensuring fair conditions and conflict-free, ethical resources.

    Learn more 
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Featured on taff

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  • Step up your ear game!

    Earrings in various sizes – single or as a pair. Find the perfect piece for every ear piercing.

  • Jewellery that lasts!

    We create timeless modern designs for generations, to be worn and cherished forever.

  • Designed to stack & layer!

    Mix and match to create unique looks, expressing your individuality.

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Shop the Stack

Model trägt verschiedene Ohrringe aus 14k Echtgold der Marke ayu.
Angewinkelte Vorderansicht des Bar Charm Earrings aus 14k Gelbgold vor weißem Hintergrund.

Bar Charm Earring

Bar Charm Earring

From €169,00
From €169,00
Angewinkelte Vorderansicht des Bold Huggie Earrings aus 14k Gelbgold vor weißem Hintergrund.

Bold Huggie Earring

Bold Huggie Earring

From €129,00
From €129,00

  • We make solid gold jewellery affordable! Learn more about us and the story behind ayu.

    About ayu 

  • Sustainable & conscious handcrafting using only high-quality materials.

    Materials 
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