• 585 or 14k solid gold

    Our jewellery is exclusively crafted from high-quality, solid 14k gold – no gold plating or filling. This ensures our fine jewellery is exceptionally valuable, durable, and skin-friendly.

    Our Materials 
  • Fair Prices

    Our mission is to make premium fine jewellery affordable. By consciously eliminating middlemen and jewellers, we can offer the best prices.

    Honest Pricing 
  • Sustainability & Responsibility

    We use recycled gold and produce in small, independent workshops – ensuring fair conditions and conflict-free, ethical resources.

    Learn more 
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Featured on taff

  • Step up your ear game!

    Earrings in various sizes – single or as a pair. Find the perfect piece for every ear piercing.

  • Jewellery that lasts!

    We create timeless modern designs for generations, to be worn and cherished forever.

  • Designed to stack & layer!

    Mix and match to create unique looks, expressing your individuality.

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Shop the Stack

Model trägt verschiedene Ohrringe aus 14k Echtgold der Marke ayu.

Dear Community,

At ayu, we value the quality of our jewellery just as much as the satisfaction of our customers. We exclusively offer jewellery made of 14k solid gold, as sustainability and durability are particularly important to us.

Due to the significant increase in gold prices in recent months, we are compelled to adjust the prices of our jewellery to maintain the high-quality standards you know and appreciate from us.

We understand that price increases can be challenging, and therefore we want to inform you early on. You can still benefit from our current prices until the end of June. After that, we will adjust the prices for items where an increase is unavoidable.

We appreciate your understanding and are here for any questions or feedback you might have.


Sina, Founder of ayu

  • We make solid gold jewellery affordable! Learn more about us and the story behind ayu.

    About ayu 
  • Sustainable & conscious handcrafting using only high-quality materials.

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